Search results for "destination brand promotion"

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A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand

2020

This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania&rsquo

Typologyvisual dataInstrumental and intrinsic valuelcsh:TJ807-830Geography Planning and Developmentlcsh:Renewable energy sourcesComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISIONManagement Monitoring Policy and Law:CIENCIAS ECONÓMICAS [UNESCO]Experiential learningdestination brand promotionintrinsic value dimensions0502 economics and businessSpiritualitySociologyromanialcsh:Environmental scienceslcsh:GE1-350Renewable Energy Sustainability and the EnvironmentRomanialcsh:Environmental effects of industries and plants05 social sciencesUNESCO::CIENCIAS ECONÓMICASAdvertisingBuilding and ConstructionNatural resourceComputingMilieux_GENERALlcsh:TD194-195Content analysis050211 marketingThe Conceptual Framework050212 sport leisure & tourismTourismdestination imageSustainability
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